This book review is a guest post by Karolina Łachmacka. See the page Books on My Shelves for more reviews. There are also links to reviews on other blogs and a comprehensive reading list on Books on Translation & Interpreting.
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In Pavel Elin’s concise yet information-packed ebook, he convinces readers that effective email marketing is not only possible but can also bring some rewarding results.
Linguists are often either introverts who are uncomfortable with putting themselves in the spotlight, or they just don’t have a clue about how to approach marketing. There is a wealth of information out there, and linguists can most likely adapt the tips and tricks in ebooks and blog posts to their needs and industry-specific environment.
This ebook, however, offers some concrete instructions and methods you can easily adopt and then run with. It really is a roadmap, as the title suggests.
As I draw this series to a close and reflect on 2016, my overriding need and desire remain managing my time better so I can fit everything in: work, family and me-time. I’ve been struggling because family issues have swallowed up huge chunks of my time and look as if they will continue to require my attention for some months to come. Going forward, I’ll have to try to focus harder on what matters and get my priorities right by being more organised and ruthless because I haven’t always achieved everything I set out to do. On that note, I found this short TED Talk by Laura Vanderkam incredibly inspiring.
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