This is the third part of my LinkedIn pointers miniseries. In the first we looked at the top of the page (photo, headline, etc.) and in the second we focused on connecting and netiquette. Today I’ll talk about the main part of your page on this important business site.
Tailor your profile order
The sections in the “meaty” part of the LinkedIn page used to be fixed in a particular order starting with the summary, but you can now arrange them as you prefer by just clicking the arrow in the top right corner of the section in question and dragging it where you want. This means you can highlight the parts of your profile that you feel are going to interest your potential clients the most and help you stand out from the crowd.
At the time of writing, I’ve decided to put the certifications section first to highlight the fact that I’ve now passed the ITI exam, followed by my experience and then the summary. If you have any certifications, it’s a good idea to put them in this separate section as the profiles of members that have done so apparently receive more views.