LinkedIn Pointers – Part Four: The Other Profile Sections

Welcome to part four of my miniseries on LinkedIn. Last time we looked at the “meaty” main sections of your profile page. Today I’m going to focus on the other sections that you can include to help you describe your services, give details of your qualifications and highlight any other aspects that potential clients might be interested in.

LinkedIn certificationsAs I mentioned last time, you can change the order of the sections on your page to make it your own, emphasise what you feel is relevant and stand out from the crowd (certainly not an easy thing to do these days). At the moment, I’ve decided to put the Certifications section first because I want my potential clients to know that I’ve passed the ITI exam and am, therefore, qualified. You might not agree with my choice, and that’s fine, but I would recommend you fill in this section if you can since, according to LinkedIn, your profile will receive up to six times more views if you do.

Continue reading

LinkedIn Pointers – Part Three: The “Meaty” Sections

This is the third part of my LinkedIn pointers miniseries. In the first we looked at the top of the page (photo, headline, etc.) and in the second we focused on connecting and netiquette. Today I’ll talk about the main part of your page on this important business site.

Screenshot 2015-08-24 10.31.45

Tailor your profile order

The sections in the “meaty” part of the LinkedIn page used to be fixed in a particular order starting with the summary, but you can now arrange them as you prefer by just clicking the arrow in the top right corner of the section in question and dragging it where you want. This means you can highlight the parts of your profile that you feel are going to interest your potential clients the most and help you stand out from the crowd.

At the time of writing, I’ve decided to put the certifications section first to highlight the fact that I’ve now passed the ITI exam, followed by my experience and then the summary. If you have any certifications, it’s a good idea to put them in this separate section as the profiles of members that have done so apparently receive more views.

Continue reading