A Review of Pavel Elin’s “Effective Email Marketing for Freelance Linguists. Detailed Roadmap with Guidelines and Tips”

This book review is a guest post by Karolina Łachmacka. See the page Books on My Shelves for more reviews. There are also links to reviews on other blogs and a comprehensive reading list on Books on Translation & Interpreting.

If you’d like to write a book review for this blog, please get in touch.

In Pavel Elin’s concise yet information-packed ebook, he convinces readers that effective email marketing is not only possible but can also bring some rewarding results. 

Linguists are often either introverts who are uncomfortable with putting themselves in the spotlight, or they just don’t have a clue about how to approach marketing. There is a wealth of information out there, and linguists can most likely adapt the tips and tricks in ebooks and blog posts to their needs and industry-specific environment.

This ebook, however, offers some concrete instructions and methods you can easily adopt and then run with. It really is a roadmap, as the title suggests.

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Purchase Orders – 2021 Update

Just over a year ago, I revisited the purchase order I first shared with you in 2015 because I’d divided it into four to cover the four different services I currently provide: translation; revision; editing; and localisation.

I’m now back again with another update.

After talking to colleagues recently about pricing, negotiating and deadlines, I realised I needed to add a couple of lines to my purchase orders.

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Fifteen more reasons why you might stop working for an agency

Three of the most popular posts on my blog over the years have explored the relationship between translators and agencies: 18 reasons why an agency might stop working with you’; its sequel, based on feedback on the original post, 22 more reasons why an agency might stop working with you’; and a post looking at this relationship from the opposite perspective, ‘Thirteenish reasons why you might stop working for an agency’.

Today’s post is a sequel to the latter based on comments made on the original post, my own experience and opinions I have read in forums or discussed with colleagues in person.

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Revision Survey Results – Part 5: The Final Comments

The word is out: having your translations revised is THE way to grow as a translator. If you continue to work in your bubble without any feedback, you’ll make the same mistakes again and again, your word choices will remain narrow, you’ll never learn to think outside the box and your translations might never ever sing.

“I am not sure that one gains too much useful knowledge from a course on revision. Experience of being revised (whether monolingually or via translation) and revising is what makes you a better revisor. The interaction involved in close translator/reviser collaborations on big projects can be an abundant source of learning.”

“I work in a team of three where one person translates, another revises the translation (and the translator accepts/rejects the changes) and a third colleague does a final proof. This system generally works well and we all learn from each other too.”

“My case is special, because we are essentially an in-house team (some of us off-site), working for a host of departments/divisions as our ‘clients’. We have the same cycle for nearly all projects: translator – content reviser – translator – language reviser – translator – final approval (head of team). Therefore the translator has the final say in what to accept or reject from the reviser’s changes. But again, it is generally based on discussion and consensus.”

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22 more reasons why an agency might stop working with you

Back in October 2014 on my old blog I wrote about some reasons why an agency might stop working with you. As both the original post and the republished version on this blog on WordPress, My Words for a Change, amassed a lot of interest and comments, I’ve highlighted some more reasons below why you might suddenly find an agency no longer calls or emails you. They are based on the feedback and a few of my own observations.

Although this and the previous post focus on working with agencies, some of the points are equally valid for working with direct clients. I hope you find them useful.

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What I learned in February 2016

In February I learned that LinkedIn lets you classify your connections using a feature called tagging. By using simple keywords, you can group people by where you met them, the language combination they translate, whether they interpret, live in your country, etc. I must admit I haven’t tried this yet, but it does sound quite useful.

If you’d like to find out more about how to get the most out of LinkedIn, please see my miniseries on the topic. I’ve written five parts so far and I still have at least two more to go. As with most things connected with my blog, my problem is not finding the ideas, but the time, especially as I’ve been spending a lot more it with my family recently.

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Purchase Order Checklist

Purchase order checklistMay 2021 update: The purchase order has been updated. Please see this post for 4 new versions of it (for translation, revision, editing and localisation), which you can also download here.

Towards the end of September 2015, I blogged about my ideal purchase order and asked readers for your opinion. I was worried that the form might ask clients to fill in too much information. And most of your comments reinforced that view. You agreed that many would baulk at the idea of providing so many details, even though doing so could save a lot of hassle and misunderstandings later on.

Busy direct clients with little understanding of the translation process are probably better served with a phone call or a few back-and-forth emails to make sure everything is clear. This type of exchange also helps to build a relationship that could lead to future projects. Agency clients, on the other hand, although they are more used to filling in forms, might not know the answers to all the questions and feel reluctant about bothering their end client with them. They also have their own processes in place and wouldn’t appreciate pandering to one of their service providers.

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What a difference an MA makes: the MAATS at Leeds

MAATS Leeds

I graduated from Leeds’ Centre for Translation Studies in 2012, having taken the MAATS (MA in Applied Translation Studies) Masters.

I was somewhat atypical in my cohort as I had already completed a year working as an intern translator in a small (or pocket-sized) agency in Castres, Southern France. As such I was already well accustomed to translating huge amounts of text, translating to deadlines, and working on my own as well as with editors and proofreaders. I continued to work freelance as a translator for my former employer throughout my Masters, which did help me to keep some perspective on my studies.

Since graduating with my MA in hand, I have gone on to work at Google, more freelancing, and am currently an Account Manager at Wordbank, a London-based marketing translation agency. I think the fact of having a Masters helped me win these roles (and keep them!) for sure. But has what I learned at Leeds made any difference? Here are some great things about the MAATS course at Leeds (they also offer interpreting, audiovisual translation, and PGDips which I am not able to comment on, really).

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My ideal purchase order: pipe dream or reality?

PO

May 2021 update: The purchase order has been updated. Please see this post for 4 new versions of it (for translation, revision, editing and localisation), which you can also download here.

For a while now I’ve been working on the type of purchase order I’d like to give to both my agency and direct clients (especially new ones) so that we all know where we stand and are clear about the price and what it does and does not include. Today I’ve been inspired by reading Two to Tango: Tips for Project Managers from a Freelance Translator (parts 1 and 2) by Igor Vesler on Lingua Greca’s blog to finally finish my first draft. I’m posting it here so I can get your feedback and comments, because I’m a little concerned that it might be overly long and put some clients off.

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