What Readers Want – Translation & Interpreting Blog Survey Results (Part 3)

In Part 2 of these results we looked at the many reasons why people do and don’t blog. Unless you’re running a blog to improve your writing skills and keep a record of your ideas, you need readers. And to attract readers, you have to write about topics that interest them. Nearly 85% of the survey respondents read translation and interpreting blogs. Let’s find out why they read them and what puts the other 15% off.

As expected, the top response in favour of reading blogs was professional interest:

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To Blog or Not to Blog – Translation & Interpreting Blog Survey Results (Part 2)

Back in 2013, when I first started My Words for a Change on Blogger (before moving to WordPress in 2015), the pressure on freelance translators and interpreters to blog was quite intense. We were constantly being told that blogging was a must for marketing and SEO (Search Engine Optimization) purposes and to attract clients (as we learned in Part 1 of these results). I felt positively guilty for months because I had nothing to say (hard to believe now, I know, because once I started, I couldn’t stop) and felt that launching myself into the blogosphere was quite scary.

Judging by the responses to the translation & interpreting blog survey, I’m not alone in feeling compelled to blog:

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