LinkedIn Pointers – Part Four: The Other Profile Sections

Welcome to part four of my miniseries on LinkedIn. Last time we looked at the “meaty” main sections of your profile page. Today I’m going to focus on the other sections that you can include to help you describe your services, give details of your qualifications and highlight any other aspects that potential clients might be interested in.

LinkedIn certificationsAs I mentioned last time, you can change the order of the sections on your page to make it your own, emphasise what you feel is relevant and stand out from the crowd (certainly not an easy thing to do these days). At the moment, I’ve decided to put the Certifications section first because I want my potential clients to know that I’ve passed the ITI exam and am, therefore, qualified. You might not agree with my choice, and that’s fine, but I would recommend you fill in this section if you can since, according to LinkedIn, your profile will receive up to six times more views if you do.

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Endorsements … who’d ‘ave ’em?

923052_10202947256180741_548194734_nLinkedIn endorsements have been around for about a year now, and many translators seem to have taken to them like ducks to water. Being so much easier to give than recommendations, and with so much quid pro quo going on, collecting a sea of faces on your profile really takes no time at all, and may, I suppose, even appeal to some.

It’s not a feature I’m very enamoured with, however. I haven’t yet jumped on this bandwagon and I don’t think I’ll be doing so anytime soon. That’s why I’ve turned my endorsements well and truly off, even though I have received a few I would be quite glad to display.

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