In 2017 I noticed that a number of blogs listed in my blogroll had been closed down and that no entries had been made on several others for months and in some cases years. 2018 has begun with some blog writers announcing they will no longer publish any posts.
After years of being told that running a blog was a must for our business, it now seems that it might not be such a good idea (I explored some reasons for this in this post a couple of months ago).
So is blogging dead? And if colleagues no longer read blogs, where have they gone instead?