‘Don’t undersell yourself.’
‘If the rate is too low, then don’t accept it.’
‘Stop working for the bulk market and look for direct premium clients.’
I expect you’ve heard the above in some shape or form quite a lot in your translation career. If you attend conferences, or see the tweets generated at them, and regularly read blog posts, then rates and translation markets will definitely be on the agenda. You’ve no doubt felt yourself stirring to the rallying cry of seizing the moment and steeling yourself to boldly tread where you have not dared venture before now (in other words at the very least not letting others walk all over you).